Guides
Last updated: 3 October 2026
Straightforward advice for business owners planning a website, booking system, back office or AI feature — written by Timothy Knott from experience building the projects in this showcase.
Custom back office or a stack of subscriptions? How to choose for a small business
A practical guide to when a small business should replace several monthly software subscriptions with one custom back-office web app — costs, risks and a checklist.
Business automation · 7 min readOnline booking forms that connect to your CRM: a step-by-step guide
How online booking and enquiry forms should work for service businesses — fields to ask, confirmations, reminders, deposits and connecting everything to a customer list.
AI systems · 8 min readPractical AI for small businesses: what works today and what to avoid
Realistic AI uses for small business websites — smart search, quote assistants, photo-based listings and enquiry triage — plus the risks, costs and safeguards to put in place.
Technical SEO · 7 min readBeing found in Google and AI search: a technical checklist for business websites
A clear checklist for making a business website easy for Google and AI assistants to understand — page titles, structured data, speed, sitemaps and content that answers real questions.
Consumer rights · 8 min readHow I won a €1,600 refund for a faulty e-bike after 18 months — and built Justice League Online
A true story of a faulty Katellis K800 e-bike bought on AliExpress, a vanished seller and an 18-month dispute — plus the practical steps any EU consumer can use to claim.